Simply put, these standards dictate what is and is not allowed on Facebook. Among the other various policies and rules that advertisements must follow, they must first and foremost meet the community standards set by Facebook. What the community standards disallow include, but are not limited to:
All threats and calls to violence
Content that threatens the safety of oneself, others, or the public
Objectionable content such as hate speech, graphic violence, nudity, and cruel and insensitive content
Spam, misrepresentation, and “false news”
Content that is owned by someone else (a private person’s face is considered “owned” too!)
These community guidelines are meant to provide a baseline for the extremes of what’s not allowed, whether it’s just a user post or ad content. Making sure your content follows these guidelines is the first step to ensuring that your ad content is approved.
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