Advertisement is the way to go to create public awareness about a particular product or service. Advertisement is usually carried out to promote products and services. There are the channels through which consumers come to know about goods and services on the market. Advertisement can be carried out through various means. They are different kinds or forms of advertisement methods. There is the traditional advertising method which is usually interruptive and do not allow for consumer consent and selectivity. These services employ the use of radios, television, handbills, signboards and other mainstream and other advertising media. The results of traditional advertising methods are often difficult to gauge. Although they are suitable for people who are not tech savvy, they may not be very efficient for advertising a dating app, website and other digital based services. This is where digital advertising methods come in.
Digital advertising is the process of promoting goods and services by leveraging on online platforms and virtual based network platforms such as search engines, social media, websites and many other programs. The internet brought about the rise of social media platforms such as Facebook, Instagram, YouTube, LinkedIn and many more. These social media platforms are well suited for promotion of digital services such as dating apps which can easily be accessed online.
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