What marketing meant many decades ago

Every business owner is known to have one common goal which is the expansion of his or her business and customer base. Some decades ago, that would have meant two things:

1.       Employing more hands to be able to reach out to more people.

2.       More ads on billboards and posters where possible for more awareness.

However today, it is an entirely different thing. The need for business expansion still exists amongst business owners but the strategy has changed. First of all, today without business websites most businesses would barely even survive let alone seek room for expansion. This is because most of the customers that are being sought for are online. The implication of this is that if you cannot be found online, then your services would probably never be known or heard of. This fact is not limited to businesses that offer services online alone. Even if a business requires its customers' physical presence to render their service, they still need to be found digitally.

The world today is described to be a global village and this is true because of the digitalization of so many things through the advancement of science and technology. Today, it is possible to easily communicate with a client in a continent that is entirely different from where your business office is located. As a result of these new possibilities, what marketing meant in the past few decades is no longer exactly what it means at this time.

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