Under
the concepts of marketing management, the entire course of the business
organization happens to be satisfaction of customers through highly efficient
and effective services being provided at reasonable rates. The business aims
remain to be maximization of profits, and consequently the incentives to keep
the business organization running are provided. When it comes to the marketing
management concepts, the most important constituent of the same happens to be
the promotion one. The Promotional P serves on the most effective and
significant constituent without which there is no result of having a
well-organized system of management, and all the process of production.
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