Why do we choose to go to a stadium to watch a game when we can watch it live on cable TV? What is the difference between listening to music at home versus listening during a concert?
The answer to
both of these questions is a single word - Experience!
Partaking in some
event is unique and unmatchable which makes you able to be a part of that
entire scenario other than just witnessing it through some technological
conduit. The experience which a person gets by the combined factors of sounds,
sights, textures, smells, and tastes cannot be obtained by any other means.
Thus, a similar
strategy is being employed by the marketing firms for brand promotions since it
is the age where a majority of consumers crave meaningful interactions and
desire for personalized experiences before purchasing any sort of commodities.
Therefore, live marketingis a must-have tool for every firm to compete in the
market.
For more information visit website through #Differenttypesofexperientialmarketing.
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