Gusto Payroll is a payroll application designed for S-corps and small businesses. It was first launched in 2011 under the name ZenPayroll, which the founders then altered to the catchier Gusto as they added more features.
Its initial proposition was simple: to be an online payroll provider where businesses can automate the same functionalities of many programs that live offline. It was aimed at around 6 million small and medium enterprises across America that were living off programs developed for larger companies, like Run Powered by ADP. When Gusto launched, around 31% of people who ran SMEs used manual processes to do their payroll, which made each cycle vulnerable to human error and unnecessarily time-consuming.
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