Project Marketing is the management of a project by an individual or a company with the aim of attracting more consumers or customers to the good or service offered by the client. Marketing involves sales, promotion of products and services and all these are done with the aim of attracting prospects. Marketing is also the satisfaction of wants and needs via the process of exchange. But the exchange process cannot come if nobody knows about the products or services being offered and that is where the role of marketing comes in. In marketing projects for clients, there are different strategies that could be employed.
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