Its initial proposition was simple: to be an online payroll provider where businesses can automate the same functionalities of many programs that live offline. It was aimed at around 6 million small and medium enterprises across America that were living off programs developed for larger companies, like Run Powered by ADP. When Gusto launched, around 31% of people who ran SMEs used manual processes to do their payroll, which made each cycle vulnerable to human error and unnecessarily time-consuming.
ZenPayroll was completely transformed into Gusto in late 2015. With the rebrand came a new feature that allowed users to compute, modify, and automate processes for employee benefits. Workers' compensation and health insurance trackers were added as they leveraged their already growing database of nearly 10,000 customers.
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