What to Look for in a Paid Search Company

This is always a tricky question. Many times, ppc companies will operate on a percentage of spend, with a monthly minimum. Others will charge you a flat rate. We believe the best approach is a hybrid that includes performance objectives. For instance, a smaller flat fee with performance objectives that allows the paid search marketing agency to essentially earn a bonus. To us, it’s not just about managing spend, but ultimately getting you more customers at an efficient rate.


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