The dream of any person in business especially those engaging in email marketing campaigns is to have their message reach a wide target audience and to get a response from them. This is bound to have a ripple effect that is likely to translate to more sales and profits for your business. This is however not always the case for many business owners. You may be sending out many emails without getting the desired results. This basically means that your email deliverability score is very low. This may be because of low engagement rates as well as excess spam complains from subscribers.
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